Do I HAVE to Use Video to Gain Attention?

This is the final post in our Video Marketing Series. Yesterday we talked about methods of creating video content. If you missed it, you might want to read it first, then come back here. 

Videos are one of the most popular ways to gain attention from your target market. It is not, however, the only way to gain their attention. What if you’re camera shy, or don’t have access to a video camera? Not to worry – there are still other ways to get your message across visually: 

Screen Capture

This is a great way to provide video content to your target audience, but with an educational twist. People are always looking for ways to do things better. We use the internet to find answers to our questions If you’re selling a software program and you want to show your viewers how easy it is to use, then a simple screen capture will work well for you. 

Screen capture allows you to use the software while recording what you’re doing on your own computer. A viewer will watch you use the program step-by-step, so they can easily see how simple it is to use. You don’t need to be in front of the camera at all. All your viewer will see is your computer screen.

Power Point Presentations

Power Point presentations use images and text, but it’s presented in a more video-like fashion than screen capture. You can take only the important points or facts about a subject and place them on slides. A viewer can play each slide and learn about whatever topic you’re presenting to them. 

A common use for a power point presentation is for a tutorial. The presentation can even be downloaded to the visitor’s computer to be referred back to later. This is a terrific way to help your readers learn more about a subject. 

Getting Videos Set Up on Your Web Pages

Setting up videos on your site sounds like something a computer technician would have to do, but it’s not. You can easily do it without having any kind of technical background. Here are some simple steps for you to use: 

Use Your Own Video Capturing Equipment

You can use your own video camera, digital camera with video capability or even cell phone with video option. Create your video to stand out from others related to it and have fun. Make sure that the audio content is heard clearly and the lighting is good, so people can see what you’re taping. 

Upload the Video to Your Computer

Your video equipment should have simple instructions on how to upload the content to your computer. Once you’ve uploaded it, use your video editing software program to edit it to your liking. It can then be saved from there in its own file. 

Upload the File to a Site Such as YouTube

Get an account with one of these video communities. They will help you with getting your video uploaded to your own space on their site. When it’s published on the site, you will get a video embedding code to use. 

Embed the Video to Your Site

Copy the embedding code and simply paste it to whatever web page you’ve planned to show it on. It’s as simple as that. People can now view your video. 

Closing Thoughts:

This series has shown you how video marketing can give your business the boost it needs to become more successful. I hope you have tons of great ideas to run with! With videos in your marketing plan, you can gain more exposure than you ever thought possible. Do some experimenting and take that step toward using videos in your business. It’s the way of the future. Don’t let your business be passed over.