Check out this post from Michel Fortin. It’s very informative, and he has been adding updates as he gets them. The details are still getting worked out, but chances are that if you’re doing general affiliate marketing on your blog, you’re safe.
Check it out the full FTC document here.
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The new FTC ruling has staggered many well-established bloggers. However, review and endorsement are just two avenues of online profiting. When one door closer a new windows is opened.
Absolutely, Walter. And in many cases, this will simply force bloggers to be honest and transparent, as we should be anyway.