Note: This is a two-part post by Jimmy D. Brown of “Affiliatenaire”
If you look at the average site for any given affiliate, you’ll likely find a boring, tasteless smorgasbord of prefab content that was created more for search engines to read than it was for real people to read. While that make aid in rankings, is it really going to do any good once someone sees the site listed and makes a visit? Probably not.
What every affiliate needs to learn is simple:
Content is King
It’s content that leads to sales, not a strategically designed website that search engines temporarily find meets their ranking criteria.
So, let’s talk about that. There must be a reason why some content is very good and some content is very bad; why some information is so enthralling that you can’t stop reading while other information is the cure for a sleepless night; why some words cause you to frantically take notes and some words cause you to take a break. There must be a reason.
There is, and that reason is this:
Quality writers approach content creation as a craft.
To be sure, some writers are just naturally gifted. They swing words like Tiger Woods swings a 5-iron. They can spot a good paragraph like Warren Buffet spots good investments. They write like Tom Hanks acts. Even though they practice their art form, it comes easy to them. Then, there are those that swing words like Jimmy D. Brown swings a 5-iron. Paragraphs are like Black Tuesday. Their writing is the equivalent of the acting in a kindergarten cantata … and they aren’t nearly as cute and lovable as those 5 year olds. Content creation is a struggle.
The good news is this: by focusing on two key components all writers can create the kind of content that generates interest and demand. Whether you’re writing ezine articles or paid products or anything in between, there are two components that you need to develop in writing your content. Before I explain how to weave both of these components into your content, let me first explain the reality of why these components are necessary in the first place.
People read for two basic reasons:
1. They want to be ENTERTAINED. Many people read because they enjoy a good story. They settle into their favorite chair and John Grisham whisks them off to the courtroom for a legal adventure or Sue Grafton captivates their mind in a “whodunit” or Nicholas Sparks unlocks the emotions with a love story. Or, maybe they head to the bathroom with a copy of National Enquirer to read about a three-headed alien who’s been dating Lindsay Lohan, whatever, they read to be entertained.
2. They want to be EDUCATED. There are other times when people read because they want to learn something. That drain beneath the kitchen sink is leaking again; a dormant website needs traffic; mom is coming to her house for Thanksgiving. Whether it’s a do-it-yourselfer looking to improve his home or an internet marketing looking to drive visitors to her site or a young wife looking to impress her mom with a mouth-watering turkey, people read to be educated.
So, those are the two basic reasons why people read. There will now be a test. Close your books. Put away your notes. No talking or looking at anyone else’s paper. 
What are the two reasons why people read? (No peeking!)
If you said “to be entertained” and “to be educated” then you get to continue. If you said anything else, it’s time for an XBox 360 break or a stiff cup of java or whatever it is you do to get your mind in gear. 
People read to be entertained and/or educated. And when it comes to the art of sharing information as a part of your business, including BOTH parts are important.
Listen to me carefully. This is the “ultimate” mastery of your craft:
To teach readers something desirable to them in a way that they find enjoyable.
That’s the goal. Put a great big bull’s eye right there. And fire away.
Tomorrow we’ll talk about some specific practices for each of these two components. How can you make your content entertaining? How can you make it educational?
Come back tomorrow for part two of “How to Create Content that Leads to Sales.
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Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea! Visit http://snurl.com/d0kyc
