I hear this a lot. A client will contact me to set up a website, but they don’t have a logo, and they have no idea how to get one. If that sounds like you, this article will help point you in the right direction.
What is a logo, and why do I need one?
A logo is a graphical representation of a company. It’s a symbol that identifies that company to the world. It doesn’t even have to be fancy. For example, Apple Computer’s logo is simply an apple – it’s unmistakable. The same with the Nike Swoosh, or McDonald’s Golden Arches. You recognize them instantly. Like those companies, you want to have a logo that is unique and reflects your brand.
How do I get a logo, and can I really afford one?
It’s common for a company to hire a graphic designer to create a logo for them. When you work with a talented designer, you’ll receive a unique logo that meets your needs and helps you communicate your company’s message.
If you’ve never worked with a graphic designer and are not sure which one to choose, ask around. Talk to friends and colleagues – find out who made their logos. This is a great way to find a graphic designer who is reputable and whose work you are already familiar with and enjoy. Every designer is going to have a different style, so take that into consideration as well. For example, don’t choose a designer who only creates grunge-style logos when you really want a sleek, elegant look.
Another way to find a graphic designer is through freelance websites such as Elance. These designers are usually freelancers, so the cost might be less – but not always. You’ll post your request and elance providers will submit bids on your project. Then you choose the bid that best fits your needs and budget.
It may be tempting to choose the person who turns in the lowest bid, but like with anything, you get what you pay for. It is more important to choose someone who can do a quality job, even if they cost a bit more. Look at their portfolios for examples of work they have done in the past and ask to see some testimonials of former clients. You can even follow up with those clients and get their feedback. Don’t ask the designer to create an example, though, unless you’re paying them for it. That’s strictly against Elance’s Terms of Service.
Don’t rule out creating your logo yourself!
If you are creative and have some experience working with a graphics program, you can save money by creating your own logo. I created the logo for this site. I know it’s exactly what I want and totally unique.
What about bartering?
If you have your heart set on working with a designer but your budget won’t allow it, you may be able work out a barter agreement. In this instance, you offer something in trade for a “free” logo. This can be one of your products or services, or something else the graphic designer may be in need of. Not all designers barter, but it’s worth asking. Often a designer that is fairly new and still building a portfolio may be willing to barter their services for your great testimonial. 
So there’s a few ideas to get your started. With a little creativity, any business can have a terrific logo, regardless of their budget.
P.S. If you’d like one-on-one help with creating your personalized logo, contact me for a free estimate.
