Comments on: Tips for Using Your Marketing Toolkit Wisely http://bestwebsitetips.com/tips-for-using-your-marketing-toolkit-wisely/ Get a website, learn how to improve your website, learn social networking Wed, 03 Mar 2010 20:40:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Lisa http://bestwebsitetips.com/tips-for-using-your-marketing-toolkit-wisely/comment-page-1/#comment-133 Lisa Tue, 27 Jan 2009 14:06:25 +0000 http://bestwebsitetips.com/?p=540#comment-133 Hi Ben - I wouldn't say that any tool in particular is overused, if used correctly. For example, it's important to analyze your traffic stats, but if you're checking your stats too much then productivity suffers. The same goes for social networking. Sure, it's a great marketing tool, but if you're spending your entire day on Twitter, I'd say that's counter-productive. Make sense? As far as finding the "latest and greatest", my RSS feed is a great tool. I subscribe to industry news feeds, blog feeds, tech feeds, etc. I'll hear about something new that way, then check it out for myself. I find, though, that the hottest new thing isn't always the best. If you have something that works, and it's not outdated, why change it? We can waste so much time and money trying to get the "next best thing", when sometimes we already have exactly what we need. Don't disregard free tools, either. There's some really great ones out there. I regularly use Google Webmaster Tools (including Google Analytics), <a href="http://freekeywords.wordtracker.com/">Wordtracker's free keyword tool</a>, and Firefox add-ons such as the <a href="http://tools.seobook.com/seo-toolbar/">SEO Toolbar</a>, among others. Participating on forums is another great way to get information and recommendations on products and techniques. There's some really great forums out there - just do a google search. I hope that helps a bit - thanks for visiting! :) Hi Ben – I wouldn’t say that any tool in particular is overused, if used correctly. For example, it’s important to analyze your traffic stats, but if you’re checking your stats too much then productivity suffers. The same goes for social networking. Sure, it’s a great marketing tool, but if you’re spending your entire day on Twitter, I’d say that’s counter-productive. Make sense?

As far as finding the “latest and greatest”, my RSS feed is a great tool. I subscribe to industry news feeds, blog feeds, tech feeds, etc. I’ll hear about something new that way, then check it out for myself. I find, though, that the hottest new thing isn’t always the best. If you have something that works, and it’s not outdated, why change it? We can waste so much time and money trying to get the “next best thing”, when sometimes we already have exactly what we need.

Don’t disregard free tools, either. There’s some really great ones out there. I regularly use Google Webmaster Tools (including Google Analytics), Wordtracker’s free keyword tool, and Firefox add-ons such as the SEO Toolbar, among others.

Participating on forums is another great way to get information and recommendations on products and techniques. There’s some really great forums out there – just do a google search.

I hope that helps a bit – thanks for visiting! :)

]]> By: Ben Weller http://bestwebsitetips.com/tips-for-using-your-marketing-toolkit-wisely/comment-page-1/#comment-132 Ben Weller Tue, 27 Jan 2009 06:38:07 +0000 http://bestwebsitetips.com/?p=540#comment-132 Lisa, You've got some good tips for the beginning online marketer here. I agree with the importance of keeping tabs on the freshest results from your marketing and SEO tools. I'd like to see some more specifics in this post though. What tools in particular do you think are overused? Where do you look for the latest and greatest SEO and marketing tools? Have a nice day! -Ben Weller Lisa,
You’ve got some good tips for the beginning online marketer here. I agree with the importance of keeping tabs on the freshest results from your marketing and SEO tools. I’d like to see some more specifics in this post though. What tools in particular do you think are overused? Where do you look for the latest and greatest SEO and marketing tools?
Have a nice day!
-Ben Weller

]]>