Using Video Marketing for Your Business

Yesterday we talked a little bit about video marketing. If you missed that post, you might want to read it first, then come back here.

Today we’re going to address how to use video marketing to promote your business. 

If you think about it, most everyone you know probably watches a little television from time to time, right? Television is a video media stream that allows people to simply watch and listen to what’s being offered to them. At some point, during their television viewing they will be subjected to commercials. 

What is the purpose of commercials? Commercials entice the viewer to buy things. They advertise all sorts of products and services, and they reach a huge variety of audience members. The more times we view a company’s commercial; the more that company’s message sticks in our minds. 

Huge companies, like Nike, have built an empire by using television commercials to advertise their products. Why? – Because, thanks to their commercials and famous “Swoosh” logo, when we think of shoes or athletic apparel, we’re likely to think of Nike.

Video marketing is basically online television commercials. While these videos don’t necessarily provide us with product advertising; they do, in a sense, provide us with company or website advertising. The whole point of video marketing is to help people find your site, so you can increase traffic and increase sales. 

If you browse sites like YouTube, you’ll notice there are millions of videos published on their site. They’re not all product commercials, either. You’ll find professional how-to type videos, homemade movies, as well as videos that are produced just for fun. 

With all the different types of videos available online, is there one that’s better for video marketing? No. It’s not so much WHAT you’re providing Internet users as it is HOW you’re providing it to them. 

A professionally made video can certainly draw a good crowd of website visitors, but a low-budget video that simply makes people laugh can draw a good crowd as well. It’s entertainment – and if people like what they see, they’ll forward the video link to their friends, family members, co-workers, etc. Those people will head on over to your site to see what else you have to offer. It’s viral. Thus, the term “viral marketing”.

Could YOUR Business Benefit from Video Marketing?

Not sure? Let’s explore who can benefit from using video in a marketing campaign. 

Niche marketers can utilize video to increase their audience base. Those who are looking for information, or even entertainment, in a certain subject or field can easily find your videos with simple keyword searches. 

Once they find those videos and they like what they see, they’ll find your website URL and transport themselves to your site. This is where you can provide them with more information or products they can buy. 

Affiliate Marketers can use this type of marketing tactic to gain more interest in the products they are promoting so they can increase their affiliate sales. Entice your website visitors to your affiliate site to certain products and earn your commissions. 

Video website communities allow you to reach more people from your target market, which enables you to increase their chances for more website visitors. 

Business Owners who want to brand their company name will use this type of format to market their company or products. Branding is an efficient way to help people remember your company’s name when they think of specific products. 

The next time your visitor is looking to purchase a product you offer, they will think of you first and go to your site to buy. To get your company’s name branded, you will need to get your business exposed in as many ways possible. Video marketing will reach tons of people quickly, so your business will get branded easier. 

Business owners who are looking to gain credibility or build a relationship with their customers should be considering this kind of marketing technique as well. Not only does it allow you to increase website traffic, but you can gain credibility, and establish trust and rapport with your target customers. 

The more your visitors get to know you and your company, the more they will trust you, which in turn,  is what will get you more sales. No one wants to hand their money over to someone they don’t know for the risk of getting taken. 

So, in short, basically any Internet marketer out there who is selling a product or service can benefit from video marketing. 

Isn’t that you?

P.S. Tomorrow in part three of this series we’ll talk about ways to promote your videos to increase traffic and sales