Have you ever arrived at a website and felt lost?
Maybe you couldn’t quite figure out what the site’s purpose was, or you couldn’t find what you were looking for. That is an example of a site with poor usability. Unfortunately, this is pretty common. We all want our site to look the best, so sometimes a fancy feature will take priority over functionality, resulting in a site that looks cool but is hard to navigate.
A website with good usability is easy to navigate, quick to load, and free from errors. An effective website presents information clearly and concisely. Visitors know exactly what to do when they get there.
When you start planning a new website, this should be at the top of your list of priorities. Research shows that when a new visitor arrives at your site, it takes them three seconds or less to decide whether to stay or to click that back button. If the purpose and navigation of your site is not crystal clear, your visitors will leave. Who wants to visit and stay on a website that has no use for them? I sure don’t.
A well-planned and well-built site will keep your visitors coming back for more. They will become loyal visitors and customers and will, in turn, recommend your site to others.
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